Get Smart About Solar!
Smart consumers make better decisions, and get better deals.
Jump-start your learning with this monster-sized report, crammed full of valuable solar knowledge.

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It's not simple, either. It's science. It involves some great technology, without "moving parts." The sun shines on solar panels and creates a flow of electrons. That's electricity.
Your financial return on solar is based on smart economic analysis, and rich historical data. In fact, it's easy to calculate your return on solar.
Solar is well developed in many US markets, and studies show that homes with solar sell faster, for more money.
Want to learn all about solar, complete with referenced studies?
Fossil fuels have done their part, but it's old technology now. Fossil fuels create unhealthy byproducts that ruin the environment.
Environmental issues aside, it takes major resources to move electricity long distances.
With new technology, the most efficient way to power a building is right on the rooftop. Decentralization of energy production has huge benefits for all of us.
Learn more about solar energy, so you can make smart decisions.
The Best Time For Solar is Now
Here is Why:
Major Tax Credits
State and Federal incentives are as big as they'll be from here on out. Many states are encouraging solar adoption, and some electric companies are even offering their own rebates. Early adopters are benefiting, before those incentives are phased out.
Mature Technology
Solar is new to a lot of people, but the technology is mature. The positive returns have been studied for many years. With fixed costs and no moving parts, it's easy to predict the financial benefits of solar panels for 20-40 years. In the United States alone, there are over 2 million solar energy systems providing clean energy to their owners, and data to financial researchers.
Proven Track Record
Solar has proven to be one of the best investments in your home, business, and future. You start saving on energy bills from day one. Studies by Pew Research, Zillow, and the Department of Energy show that solar will increase your property value, and properties with solar sell faster than properties without.
What Do People Say About Smartly Solar?
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Sources:
Aggarwal, V. Solar Panels as a Home Improvement Strategy. Mother Earth News (2016). Available at: https://www.motherearthnews.com/renewable-energy/home-renovations-and-solar-panels-zbcz1603. (Accessed: 7th August 2019)
This analysis looks at solar ROI from a US Department of Energy study and then compares it to ROI data for many other home improvements, showing solar to be the best ROI by far.
Farhar, B. C. & Coburn, T. C. A New Market Paradigm for Zero-Energy Homes. NREL.gov National Renewable Energy Labratory (2006). Available at: https://www.nrel.gov/docs/fy07osti/38304-01.pdf. (Accessed: 1st August 2019)
US Department of Energy study finds solar homes appreciated 20% more, and sold 17% faster than non-solar homes.
Hoen, B. & Wiser, R. Selling Into the Sun - Price Premium Analysis of a Multi-State Dataset of Solar Homes. Lawrence Berkeley National Laboratory (2015). Available at: https://emp.lbl.gov/sites/all/files/lbnl-6942e.pdf. (Accessed: 7th November 2018)
The most comprehensive solar home premium analysis to date, this study shows an average increase in home values of $4/W, or $15,000 for an average-sized 3.6-kW solar panel system.
Mikhitarian, S. Homes With Solar Panels Sell for 4.1% More. Zillow Economic Research (2019). Available at: https://www.zillow.com/research/solar-panels-house-sell-more-23798/. (Accessed: 8th July 2019)
Zillow says homes sell for more because they can provide substantial future energy cost savings.